Like cold calling, emails focused on potential customers are known as “cold emails.” Sometimes, regardless how hard you might try, it’s challenging to get prospective customers to open and read those emails. Here are a few tips that can help to improve your open and read rate of cold emails.
The Subject Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the primary reason people purchase books, read articles, or click news content articles are the title. Spend some time on creating a subject line that catches your potential customer’s interest. It must be concise and must summarize your email.
The Funnel: From a web marketing standpoint, view your email as the starting of the sales funnel. The sales email techniques needs to be brief and succinctly diagnose a potential customer’s problem or concern; offer a solution and a means for that customer to learn how they may solve that problem, or give you the proper links to discover that solution. In other words, don’t send them to your property page. Take them directly to the page in which you provide your services or answers to that specific problem. Additionally it is beneficial to get a short video on top of that page that reiterates their concern and supplies some solutions or ways to solve the problem and why they have to read your copy on the page.
Research: It always helps you to perform some extra research on your own possible client. In addition to viewing their sites, find out if your customer has personally written any blogs or articles. Read what they have written. If appropriate, you can send an e-mail in their mind about their article or blog and a comment. Make certain you have the signature box of your own email completed properly, with a website along with a call to action to look at that site. Example: “Look who helped XYZ Company increase their sales closing by 20% – (add site link).”
LinkedIn: Just a little LinkedIn research goes along way. I assume you may have targeted your potential customers, so linking with them is a good idea. Also, check if they fit in with any groups. Have a look at their participation level and when they participate, join that group and comment after them. (Similar to the comments on blogs and articles, ensure that what you say has merit and is not just a blatant make an effort to win favor. Phony never works.)
Value Add: You may also offer a free ebook, white paper or video inside your email subject line. As an example, in case your industry is branding, you might make use of a subject line using a value add such as “Get your customers to think of you initially – 7 tips video!” Lead using that in the subject line and merely ask them to click to see or view the video. (Do not work with an attachment, as fydmpg
men and women will not open attachments.) Ensure you always put a telephone call-to-action in almost any value add. Remember, in the event the subject line as well as your value add suits with their need, they are more likely to open it up, read it, see it and do something.
Follow-Up: Either by using an auto-responder or perhaps your own little typing fingers, follow-up in a few days with an email stating “I do hope you read our 7 suggestions to get your customers to think about the initial. Otherwise, you are able to look at it here (add link).” “At XYZ company, we specialize in… ” Here is where you can offer further information on how your company can solve your customer’s problems and supply links, as well as the link to the page that offers your service (with the video) within this email. Chances are they are going to view the video first and then read your white paper. (Again, require time creating your subject line for this particular email.)
Patience: Like hammering a nail, if you keep at it, eventually you drive it home. As you know, the competition for your eyeballs of potential customers is fierce. By doing a little bit more work on your subject line, funnel, content, a value add and follow-up, you are going to, undoubtedly, do more than much of your competition. That little work is exactly what will help you stand out inside the minds of the potential prospects and, eventually, buy them to start and browse your cold emails.